What is an OTT bundle, and how does it save money?

An OTT bundle rolls several streaming apps into one subscription for less than buying each separately. There are two main kinds: aggregator bundles (like OTTplay Premium or Tata Play Binge) that combine 25–30+ apps such as JioHotstar, SonyLIV and Zee5; and telecom bundles, where a Jio or Airtel postpaid or broadband plan includes a set of apps at no extra cost. Because you're buying access in bulk, the per-app cost drops sharply — the saving is real as long as the bundle carries the apps you actually watch.