What is the difference between the WhatsApp Business App and the WhatsApp Business API?

The WhatsApp Business App is a free mobile app for small businesses. It supports one user on one phone, offers business profiles, quick replies and a product catalogue, but does not support CRM integrations, automation or bulk messaging. The WhatsApp Business API service is designed for medium and large businesses through a WhatsApp Business API provider or Meta-approved Business Solution Provider (BSP). It supports template messages, multi-agent access, CRM integrations, chatbots and automated transactional messages. WABA is a paid service with Meta charging per conversation.

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What is the difference between the WhatsApp Business App and the WhatsApp Business API?

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