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Video Conferencing - Making Virtual meetings impactful using business benefits of Video Telephony



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A videoconference is a live, visual connection between two or more people in separate locations for the purpose of communication. In simple english, video conferencing provides transmission of full motion video images and high quality audio between multiple locations. The core component of Unified communication applications is desktop video conferencing and web conferencing services, while cloud based virtual meeting room services, enable organizations to deploy video conferencing with minimal infrastructure investment.


The components of a video conferencing system include:


  • High speed broadband Internet connection. Local area network (LAN) and Primary rate interface (PRI) line are occasionally used as well.
  • Two or more video cameras or webcams for video input
  • Two or more microphones for audio input
  • Codecs (hardware or software based coding and decoding algorithms), compress analog audio and video (AV) data into digital packets on the distribution end and then decompress the data at the endpoint

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How video conferencing works?


Video conferencing process can be divided into two steps - transfer and compression


In the transfer phase, the digitally compressed data is sent over world wide web (Internet connection) to the receiving computer. Once data reaches the endpoint, the codecs decompress the data and convert it back into analogue audio and video, allowing the receiving screen and speakers to correctly view and hear the AV data.


In compression, the webcam and microphone capture analog AV input. The data is collected in the form of continuous waves of frequencies and amplitudes which represent the captured sounds, colors, brightness, depth and shades. In order for this data to be transferred over a normal network (instead of requiring a network with massive bandwidth) codecs must be used to compress the data into digital packets, allowing the captured AV input to travel faster over broadband or 3G/4G connection.


Importance and benefits of video conferencing -


Video conferencing has become of utmost importance because it gives a platform to join people who would not normally be able to form a face-to-face connection. In businesses, it can increase productivity amongst employees as well as provide an improved way of communicating and interacting with colleagues, partners and customers.


The tangible businesses advantages of video conferencing include no travel costs, especially employee training, and short project times as a result of improved communications among team members.


The intangible business benefits of video conferencing offers more efficient virtual meetings with the exchange of non-verbal communications. This adds a stronger sense of community among business contacts, both employees as well as customers. On an individual front, face to face meeting adds physical and personal communication to exchange which allows participants to develop a stronger sense of familiarity with individuals they may never actually meet.


Benefits of video conferencing -


  • Reduced Travel Time and Costs
  • Optimized Attendance
  • Structured Meetings with Improved Communications
  • Increased Productivity
  • Employee Retention
  • Sustained Competitive Advantage

Disadvantages of video conferencing -


Video conferencing offer numerous benefits for businesses and individuals, but it also has some disadvantages. For example, video calling and conferencing requires a strict, high-speed Internet connection or a premium connection like Internet leased line. Only strong Internet connection can guarantee that the voice audio and visual images can be reliably and seamlessly transferred. Any issues with bandwidth or Internet connection could cause the audio and visual displays to be interrupted or lost.


Video calling may experiences audio latency (depending upon codecs used), even with fast Internet connections. Conferences that experience audio latency might become frustrating or strained whereas an in person meeting would have avoided such obstruction.


Another disadvantage is the steep cost of high-quality In-room video conferencing systems. While many companies adopt video conferencing services as a way to reduce business travel costs, they will still end up spending large amounts of money on a conference room system. In addition to all the costly equipment and technology, companies will often also need to pay for the installation, deployment and maintenance of the system.


Zoom - Best Video conferencing, web conferencing, webinars, screen sharing

Founded in 2011, Zoom is clearly un-contended leader when it comes to modern enterprise video communications today, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and In-room systems. Zoom offers best software based conference room solution used around the world in board rooms, conferences, huddles, and training rooms, as well as executive offices and classrooms, without spending CAPEX on high end hardware. Zoom helps businesses to bring their teams together in a frictionless environment to get more yields.


Why Zoom Video Conferencing?


  • High definition video conferencing, online business meetings, webinars, and mobile capabilities into one collaborative solution
  • No Infrastructure
  • Ease of Use
  • Cost

Features you will love in Video conferencing from Telecoms Supermarket India -


  • Call Scheduling for calls missed
  • Shift to audio only in low bandwidth areas
  • Multi party calling enabled
  • Real-time document sharing available
  • Integrations & Mobility
  • India wide geo-local numbers

Future of Video Conferencing -


Video conferencing today is taken as a business necessity. Using cloud-based video conferencing offers cost-effectiveness, scalability, and flexibility to meet your expanding communications needs. For Indian businesses, it’s still a big move to use the cloud, which can have great benefits, but slowly they are getting used to the same with more and more cloud-based applications used now. Also Zoom video conferencing has clearly shown the path of best solution in least cost.


Telecoms Supermarket India offers business solutions that optimize your ICT environment and maximize its value to your business. TSIN can assess your video conferencing requirements and managed services and determine how to integrate it with your existing technology roadmap and infrastructure. Contact them on 011-4290 8899 or enquire online today.


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